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	Signs can serve many purposes including wayfinding, informational (for motorists and pedestrians), and directional. Signs can be an important element of creating a theme or character at a destination facility. Signs should have a consistent level of contrast (black on white) to assist persons with low vision. Signs with pictures, universal symbols, and universal colors are also highly communicative. Wayfinding Signs Wayfinding signs are not required for a pedestrian area to be safe. However, it encourages walking so they are appropriate in all settings. Wayfinding signs are highly encouraged for destination facilities. Wayfinding signs are pedestrian-oriented and are generally designed to be a complete system of graphically designed signs. They are at eye-level to a pedestrian, are fairly detailed in design, and provide information at walkway intersections. Business Signs Encourage pedestrian scale signs for businesses. Pedestrian signs are adjacent to the pedestrian walkway (but not protruding into the walkway), are oriented to the pedestrian rather than the vehicle, and provide slow-speed detail in design. Directional Signs Consider a pedestrian scale directory sign system to orient visitors. Locate directories at entrances to the pedestrian area, or at major pedestrian intersections. Directional signs are often one element of an overall wayfinding sign system.